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Championing Children's Health with Mark Del Monte, CEO of the American Academy of Pediatrics (AAP)
This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.com Children's health is at the forefront of healthcare transformation, driven by efforts to personalize experiences, ensure consistent coverage, and combat misinformation. In this episode of the Beat Executive Speaker Series, Leana Wen interviews Mark Del Monte, CEO of the American Academy of Pediatrics (AAP), about the organization's priorities and policies. Del Monte explains that AAP, with 67,000 members, prioritizes policies based on evidence and feedback from both its board and members, focusing on diverse issues like mental health, equity, and environmental health. He emphasizes the importance of Medicaid and CHIP (Children's Health Insurance Program) as vital coverage for children, noting concerns over 5.5 million children losing coverage post-pandemic due to procedural issues. Del Monte advocates for merging Medicaid and CHIP into a national program to eliminate variability between states, providing consistent healthcare for children. Tune in to discover how the AAP is championing child healthcare and fighting misinformation for a healthier future! Resources: Connect with and follow Mark Del Monte on LinkedIn. Follow AAP on LinkedIn and visit their website. Visit healthychildren.org to get valuable info for your family. Fast Track Your Business Growth: Outcomes Rocket is a full-service marketing agency focused on helping healthcare organizations like yours maximize your impact and accelerate growth. Learn more at outcomesrocket.com

Genomic Insights: A New Era For Proactive Healthcare with Surya Singh, CEO of InformedDNA
This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.com The key to improving patient outcomes and lowering healthcare costs lies in effectively integrating genomic insights into clinical decision-making. In this episode, Surya Singh, CEO of InformedDNA, discusses how his company uses technology and genetic information to enhance population health. He shares the recent acquisition of Coriell Life Sciences, a pharmacogenomics company, to expand its proactive healthcare capabilities. With a background as a physician and healthcare strategist, Surya emphasizes the importance of shifting from reactive to preventive care. He also highlights the launch of DNA Impact, a population health platform designed to identify and support at-risk individuals by streamlining the genetic testing process and addressing the underutilization of validated genetic assessments. Tune in and learn how genomic solutions can revolutionize healthcare and improve patient outcomes! Resources: Connect and follow Surya Singh on LinkedIn. Learn more about InformedDNA on their LinkedIn and website. Discover more about DNA Impact here. Buy Good to Great by Jim Collins here. Grab a copy of Turning the Flywheel by Jim Collins here. Get the book Accelerating Growth by Vern Davenport here. Fast Track Your Business Growth: Outcomes Rocket is a full-service marketing agency focused on helping healthcare organizations like yours maximize your impact and accelerate growth. Learn more at outcomesrocket.com

The Truth About Health Insurance: Frank Lobb Exposes the System with Frank Lobb, engineer, consultant, and author
Think you have health insurance? Think again. In this episode, Frank Lobb, engineer, consultant, and author, exposes the hidden flaws in the U.S. healthcare insurance system in The Big Lie in My Healthcare Bill. He explains that what we call health insurance is not true insurance, as there is no enforceable contract between patients and insurers, only between insurers and healthcare providers, who are often barred from billing patients when claims are denied. This system allows insurers to prioritize cost-cutting over patient care, leading to widespread rationing and unexpected medical bills. Lobb critiques how regional insurance monopolies exploit an inelastic market, raising prices without accountability while limiting access to necessary care. He advocates for transparency, open discussion, and systemic reform to ensure healthcare prioritizes patients over profits. Tune in and discover the hidden truths about health insurance and learn how to protect yourself from denied payments and unexpected bills! Resources: Connect with and follow Frank Lobb on LinkedIn and visit his website! Get a copy of The Big Lie in My Healthcare Bill here!

A New Approach To Healthcare Beyond Clinics And Telemedicine with Karthik Ganesh, CEO of OnMed
This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.com Access to healthcare is a binary issue, and current modalities are not scaling to meet the exponentially growing demand, making innovative solutions crucial. In this episode, Karthik Ganesh, CEO of OnMed, introduces their innovative care station designed to address gaps in healthcare access. He explains that 84 million Americans face barriers due to costly clinics, clinician shortages, and the limitations of traditional telemedicine. OnMed’s kiosk, staffed by live clinicians and equipped with medical devices, provides primary, urgent, and post-acute care in settings ranging from rural communities to prisons. Karthik emphasizes that this hybrid model blends the comfort of a clinic with the scalability of telehealth to make healthcare more accessible, convenient, and consumer-focused. Tune in and learn how OnMed is revolutionizing healthcare access and addressing the unmet needs of underserved communities! Resources: Connect and follow Karthik Ganesh on LinkedIn. Learn more about OnMed on their LinkedIn and website. Listen to Karthik’s previous interview on our podcast. Buy Paulo Coelho’s The Alchemist here. Fast Track Your Business Growth: Outcomes Rocket is a full-service marketing agency focused on helping healthcare organizations like yours maximize your impact and accelerate growth. Learn more at outcomesrocket.com

From Crisis Line to Continuum of Care: Expanding 988’s Impact with Pawel Walczuk, Managing Director at Accenture
This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.com The 988 crisis lifeline must integrate into a broader mental health network through partnerships, technology, and strategic expansion to tackle the root causes of crises effectively. In this episode, Pawel Walczuk, Managing Director at Accenture, discusses the transformative potential of 988, the national mental health crisis line. He highlights how it can evolve to address broader behavioral health needs and the importance of connecting the crisis line to a broader care ecosystem. Pawel also talks about addressing workforce shortages through technology and leveraging partnerships across startups, governments, and larger organizations to scale solutions effectively. Tune in to explore how 988 can evolve into a cornerstone for comprehensive mental health care! Resources: Connect with and follow Pawel Walczuk on LinkedIn. Follow Accenture on LinkedIn and explore the website. Fast Track Your Business Growth: Outcomes Rocket is a full-service marketing agency focused on helping healthcare organizations like yours maximize your impact and accelerate growth. Learn more at outcomesrocket.com

The Surprisingly Complex Problem Of Calculating Order Costs with G.T. LaBorde, CEO of IllumiCare
This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.com The most crucial aspect of clinical financial decision support is knowing what not to say to physicians to avoid alert fatigue while still impacting cost-effective patient care. In this episode, G.T. LaBorde, CEO of IllumiCare, explains how the company integrates with electronic medical records to provide real-time insights on the financial and patient safety implications of clinical decisions. By analyzing data on patient activity, medication orders, lab results, and costs, IllumiCare helps hospitals determine the actual cost of every order and suggests clinically appropriate, lower-cost alternatives. LaBorde highlights the challenge of accurately assessing costs due to the complexity of formulations, pack sizes, and suppliers. With a 30% adoption rate of its recommendations, IllumiCare empowers physicians to make cost-conscious decisions, and the company is now expanding to outpatient settings to reduce duplicative testing and imaging. Tune in and learn how to balance cost considerations with effective clinical care! Resources: Connect and follow G.T. LaBorde on LinkedIn. Learn more about IllumiCare on their LinkedIn and website. Listen to G.T.’s previous interview on our podcast here. Contact G.T. through IllumicCare’s contact page here. Fast Track Your Business Growth: Outcomes Rocket is a full-service marketing agency focused on helping healthcare organizations like yours maximize your impact and accelerate growth. Learn more at outcomesrocket.com
Press and Media
We’re in the news for a good reason! Check out the latest innovative strategies and tactics we’re discussing that can help you skyrocket your business.

Outcomes Rocket Recognized as a Premier Agency in Healthcare Marketing
Outcomes Rocket Aims to Elevate B2B Healthcare Marketing to New Heights: In the fast-paced and ever-evolving landscape of healthcare, where collaborative innovation is the currency of success, effective marketing can make all the difference.

Reddit Opportunities for B2B Healthcare Businesses
Saul Marquez, CEO & founder of Outcomes Rocket, explores the implications of Reddit's IPO for B2B marketers, highlighting opportunities to tap into its engaged user base, drive engagement, and craft tailored marketing strategies for business growth.

How to Market More Effectively to Payers and Providers: Strategies for Health Tech Founders and Leaders
Meditech Today Highlights Outcomes Rocket Tips to Successfully Market to Payers and Providers Using the Three Pillars of Digital Marketing: Owned, Earned, & Paid Media.

How to Effectively Leverage The Power of Digital Marketing, PPC, & Email to Dramatically Increase Sales
Authority Magazine interviews Outcomes Rocket CEO along with other In-depth Interviews with Authorities in Business, Pop Culture, Wellness, Social Impact, and Tech. We use interviews to draw out stories that are both empowering and actionable.

Outcomes Rocket on The Power of Podcasts for B2B Growth
Saul Marquez invited to collaborate: Article published on Marketing Technology Insights to help B2B business owners grow their business and scale.

Saul Marquez on the CareTalk Podcast with David E. Williams
Join this interview as the host interviews our CEO on the power of storytelling in healthcare marketing, branding, and business growth.

Our CEO, Saul Marquez answers reporter questions on ways B2B businesses can benefit from Reddit in healthcare post IPO.
Reddit has long styled itself as an underdog, but its recent IPO has thrust the self-proclaimed ‘front page of the internet’ into the spotlight. Will it survive going public?

Building Your Brand with a CEO Podcast
Bob Geller, Host of Done and Doner Hosts Saul Marquez, CEO of Outcomes Rocket on Ways to Explode Your Brand with a CEO Podcast