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A Practical Guide to Incorporating AI in Pharma with Anne Heatherington, R&D Chief Data and Technology Officer at Takeda Pharmaceuticals

A Practical Guide to Incorporating AI in Pharma with Anne Heatherington, R&D Chief Data and Technology Officer at Takeda Pharmaceuticals

Achieving success in digitalizing drug development involves combining knowledge of regulations, a strong foundation in science, and a dedication to innovation. In this episode, Anne Heatherington, R&D Chief Data and Technology Officer at Takeda Pharmaceuticals, delves into Takeda's unique position as a digital biopharmaceutical company and its commitment to values. Takeda, a global biopharmaceutical company, stands out for its patient-centric approach, focusing on patient trust, reputation, and business in decision-making. Dr. Heatherington discusses the incorporation of innovative digital technologies like AI, data lakes, and wearables into the company’s operations. She emphasizes the importance of solving real-world problems with AI rather than just following the hype, highlighting the need for a thoughtful approach considering data privacy, consent, and ethical considerations. Anne also explores Takeda's collaboration with MIT, addressing business problems and developing solutions for neurological diseases like frontotemporal dementia. Finally, she concludes with insights into the skills and competencies required for success in the digital transformation of drug development, emphasizing the importance of curiosity and resilience. Tune in and learn about Takeda's groundbreaking approach to digital transformation in healthcare, leveraging technology to enhance patient outcomes and streamline drug development processes! Resources: Connect with and follow Anne Heatherington on LinkedIn. Follow Takeda on LinkedIn and visit their website.

A Practical Guide to Incorporating AI in Pharma with Anne Heatherington, R&D Chief Data and Technology Officer at Takeda Pharmaceuticals

Achieving success in digitalizing drug development involves combining knowledge of regulations, a strong foundation in science, and a dedication to innovation. In this episode, Anne Heatherington, R&D Chief Data and Technology Officer at Takeda Pharmaceuticals, delves into Takeda's unique position as a digital biopharmaceutical company and its commitment to values. Takeda, a global biopharmaceutical company, stands out for its patient-centric approach, focusing on patient trust, reputation, and business in decision-making. Dr. Heatherington discusses the incorporation of innovative digital technologies like AI, data lakes, and wearables into the company’s operations. She emphasizes the importance of solving real-world problems with AI rather than just following the hype, highlighting the need for a thoughtful approach considering data privacy, consent, and ethical considerations. Anne also explores Takeda's collaboration with MIT, addressing business problems and developing solutions for neurological diseases like frontotemporal dementia. Finally, she concludes with insights into the skills and competencies required for success in the digital transformation of drug development, emphasizing the importance of curiosity and resilience. Tune in and learn about Takeda's groundbreaking approach to digital transformation in healthcare, leveraging technology to enhance patient outcomes and streamline drug development processes! Resources: Connect with and follow Anne Heatherington on LinkedIn. Follow Takeda on LinkedIn and visit their website.

Unlocking the Power of Predictive Analytics in Healthcare with Dr. Paulo Pinho, the Chief Medical and Strategy Officer at Discern Health

Unlocking the Power of Predictive Analytics in Healthcare with Dr. Paulo Pinho, the Chief Medical and Strategy Officer at Discern Health

Predictive analytics can identify and prevent high-cost, high-impact healthcare events. In this episode at HIMSS 2024, Dr. Paulo Pinho, the Chief Medical and Strategy Officer at Discern Health, discusses his team’s role in predicting and preventing complicated medical events like frailty, congestive heart failure, and fall risk. He emphasizes the importance of explainable predictive models and their impact on various stakeholders in healthcare, including patients, caregivers, payers, and providers. He delves into how Discern Health integrates into clinical workflows by providing insights to intervene before patients experience declines in health. Paulo also highlights their focus on Medicare Advantage populations, aiming to improve care management strategies and reduce hospitalizations and readmissions, and the collaborative nature of healthcare innovation, emphasizing patient-centered solutions and the need for technology to alleviate provider burnout.  Tune in and learn how predictive analytics are shaping the future of healthcare to better serve high-risk populations while maintaining a patient-centric approach! Resources:  Watch the entire interview here.  Connect and learn more about Paulo on LinkedIn. Learn more about Discern Health on their LinkedIn, X, and website.

Unlocking the Power of Predictive Analytics in Healthcare with Dr. Paulo Pinho, the Chief Medical and Strategy Officer at Discern Health

Predictive analytics can identify and prevent high-cost, high-impact healthcare events. In this episode at HIMSS 2024, Dr. Paulo Pinho, the Chief Medical and Strategy Officer at Discern Health, discusses his team’s role in predicting and preventing complicated medical events like frailty, congestive heart failure, and fall risk. He emphasizes the importance of explainable predictive models and their impact on various stakeholders in healthcare, including patients, caregivers, payers, and providers. He delves into how Discern Health integrates into clinical workflows by providing insights to intervene before patients experience declines in health. Paulo also highlights their focus on Medicare Advantage populations, aiming to improve care management strategies and reduce hospitalizations and readmissions, and the collaborative nature of healthcare innovation, emphasizing patient-centered solutions and the need for technology to alleviate provider burnout.  Tune in and learn how predictive analytics are shaping the future of healthcare to better serve high-risk populations while maintaining a patient-centric approach! Resources:  Watch the entire interview here.  Connect and learn more about Paulo on LinkedIn. Learn more about Discern Health on their LinkedIn, X, and website.

Bringing Innovation to Oral Health Initiatives with Kyle Guerin, Director of Corporate Social Responsibility at Henry Schein

Bringing Innovation to Oral Health Initiatives with Kyle Guerin, Director of Corporate Social Responsibility at Henry Schein

Pivotal advancements in dental practices, from early detection to non-invasive treatments, pave the way for leaps in oral-systemic health. In this episode, Kyle Guerin delves into Henry Schein's commitment to health equity initiatives and its authentic culture, lauding CEO Stanley Bergman for fostering innovation. He also discusses efforts to improve oral healthcare for individuals with special needs and expresses optimism about future oral-systemic health initiatives, highlighting the importance of technology and collaboration. Stay tuned as Kyle shares his vision for advancing oral-systemic health initiatives and harnessing the power of technology and collaboration for positive change! Resources: Learn more about Kyle Guerin here. Learn more about Henry Schein on their LinkedIn and website. Listen to David Kochman’s episode here. Watch the Activated Patient talk here. Watch the entire episode on YouTube and get more details at Think Oral Health.

Bringing Innovation to Oral Health Initiatives with Kyle Guerin, Director of Corporate Social Responsibility at Henry Schein

Pivotal advancements in dental practices, from early detection to non-invasive treatments, pave the way for leaps in oral-systemic health. In this episode, Kyle Guerin delves into Henry Schein's commitment to health equity initiatives and its authentic culture, lauding CEO Stanley Bergman for fostering innovation. He also discusses efforts to improve oral healthcare for individuals with special needs and expresses optimism about future oral-systemic health initiatives, highlighting the importance of technology and collaboration. Stay tuned as Kyle shares his vision for advancing oral-systemic health initiatives and harnessing the power of technology and collaboration for positive change! Resources: Learn more about Kyle Guerin here. Learn more about Henry Schein on their LinkedIn and website. Listen to David Kochman’s episode here. Watch the Activated Patient talk here. Watch the entire episode on YouTube and get more details at Think Oral Health.

The Impact of AI and Digital-First Care on Cost and Outcomes with Aniq Rahman, founder and CEO of Fabric

The Impact of AI and Digital-First Care on Cost and Outcomes with Aniq Rahman, founder and CEO of Fabric

The pandemic made telemedicine essential, turning it into a key aspect of healthcare delivery for a seamless healthcare experience. In this episode of "The Future of AI in Health" podcast series, co-hosts Dr. Jenny Yu and Saul Marquez interview Aniq Rahman, founder and CEO of Fabric, who brings his deep expertise in engineering and entrepreneurship to discuss how AI is reshaping healthcare delivery. Aniq explores the significant changes in telemedicine since the COVID-19 pandemic, the role of AI in improving healthcare workflows, and how technology can drive down costs while enhancing patient and provider experiences. He also highlights the challenges and opportunities in implementing AI within existing healthcare systems and the potential impact on health equity.  Stay tuned as Aniq unpacks these topics and envisions the future of healthcare with a tech-driven approach. Resources:  Check more episodes of this Thought Leadership Series here. Watch the entire interview here. Connect with and follow Aniq Rahman on LinkedIn. Learn more about Fabric on LinkedIn and their website. Connect with and follow Jenny Yu on LinkedIn. Learn more about Healthline Media on LinkedIn and their website.

The Impact of AI and Digital-First Care on Cost and Outcomes with Aniq Rahman, founder and CEO of Fabric

The pandemic made telemedicine essential, turning it into a key aspect of healthcare delivery for a seamless healthcare experience. In this episode of "The Future of AI in Health" podcast series, co-hosts Dr. Jenny Yu and Saul Marquez interview Aniq Rahman, founder and CEO of Fabric, who brings his deep expertise in engineering and entrepreneurship to discuss how AI is reshaping healthcare delivery. Aniq explores the significant changes in telemedicine since the COVID-19 pandemic, the role of AI in improving healthcare workflows, and how technology can drive down costs while enhancing patient and provider experiences. He also highlights the challenges and opportunities in implementing AI within existing healthcare systems and the potential impact on health equity.  Stay tuned as Aniq unpacks these topics and envisions the future of healthcare with a tech-driven approach. Resources:  Check more episodes of this Thought Leadership Series here. Watch the entire interview here. Connect with and follow Aniq Rahman on LinkedIn. Learn more about Fabric on LinkedIn and their website. Connect with and follow Jenny Yu on LinkedIn. Learn more about Healthline Media on LinkedIn and their website.

Harnessing Technology to Build the Care Journey of the Future with Haley Bolton, Corporate Director of Patient Access Support Services at Emory Healthcare

Harnessing Technology to Build the Care Journey of the Future with Haley Bolton, Corporate Director of Patient Access Support Services at Emory Healthcare

The future of healthcare lies in personalized, proactive care models driven by innovative solutions that prioritize patient needs and preferences. In this episode, Haley Bolton discusses patients' struggles with navigating healthcare systems, emphasizing the importance of patient-centered approaches and leveraging technology for self-service options while maintaining personal connections. She also discusses how AI helps streamline processes like sorting patient symptoms and setting appointments, showing Emory Healthcare's commitment to improving health fairness and investing in data and analytics for better decision-making and personalized care. Tune in and learn how innovative solutions are transforming healthcare delivery to better serve patients' needs! Resources: Connect and follow Haley Bolton on LinkedIn. Follow Emory Healthcare on LinkedIn. Discover the Emory Healthcare Website! About Memora Health: Memora Health, the leading intelligent care enablement platform, helps clinicians focus on top-of-license practice while proactively engaging patients along complex care journeys. Memora partners with leading health systems, health plans, and digital health companies to transform the care delivery process for care teams and patients. The company’s platform digitizes and automates high-touch clinical workflows, supercharging care teams by intelligently triaging patient-reported concerns and data to appropriate care team members and providing patients with proactive, two-way communication and support.

Harnessing Technology to Build the Care Journey of the Future with Haley Bolton, Corporate Director of Patient Access Support Services at Emory Healthcare

The future of healthcare lies in personalized, proactive care models driven by innovative solutions that prioritize patient needs and preferences. In this episode, Haley Bolton discusses patients' struggles with navigating healthcare systems, emphasizing the importance of patient-centered approaches and leveraging technology for self-service options while maintaining personal connections. She also discusses how AI helps streamline processes like sorting patient symptoms and setting appointments, showing Emory Healthcare's commitment to improving health fairness and investing in data and analytics for better decision-making and personalized care. Tune in and learn how innovative solutions are transforming healthcare delivery to better serve patients' needs! Resources: Connect and follow Haley Bolton on LinkedIn. Follow Emory Healthcare on LinkedIn. Discover the Emory Healthcare Website! About Memora Health: Memora Health, the leading intelligent care enablement platform, helps clinicians focus on top-of-license practice while proactively engaging patients along complex care journeys. Memora partners with leading health systems, health plans, and digital health companies to transform the care delivery process for care teams and patients. The company’s platform digitizes and automates high-touch clinical workflows, supercharging care teams by intelligently triaging patient-reported concerns and data to appropriate care team members and providing patients with proactive, two-way communication and support.

Practical Steps to Safeguard Hospital Data Revealed with Erik Littlejohn, president and CEO of CloudWave

Practical Steps to Safeguard Hospital Data Revealed with Erik Littlejohn, president and CEO of CloudWave

It's essential to implement technologies and develop policies to reduce cybersecurity risks. In this episode at HIMSS 2024, Erik Littlejohn, president and CEO of CloudWave, highlights the challenges hospitals face in attracting and retaining talent and emphasizes the need for trusted partners like CloudWave. The company provides IT solutions to hospitals, specializing in managed IT, disaster recovery, and cybersecurity, offering services ranging from advisory to managed cybersecurity solutions. Throughout this interview, Erik stresses the importance of starting with an honest assessment of a hospital's cybersecurity posture and developing a roadmap for mitigation. He also advises hospitals not to be paralyzed by fear but to take small, manageable steps toward improving their cybersecurity.  Tune in and learn how CloudWave helps hospitals navigate the complex landscape of cybersecurity threats, providing tailored solutions and guidance to mitigate risks effectively! Resources:  Watch the entire interview here. Connect and learn more about Erik Littlejohn on LinkedIn. Learn more about CloudWave on their LinkedIn and website.

Practical Steps to Safeguard Hospital Data Revealed with Erik Littlejohn, president and CEO of CloudWave

It's essential to implement technologies and develop policies to reduce cybersecurity risks. In this episode at HIMSS 2024, Erik Littlejohn, president and CEO of CloudWave, highlights the challenges hospitals face in attracting and retaining talent and emphasizes the need for trusted partners like CloudWave. The company provides IT solutions to hospitals, specializing in managed IT, disaster recovery, and cybersecurity, offering services ranging from advisory to managed cybersecurity solutions. Throughout this interview, Erik stresses the importance of starting with an honest assessment of a hospital's cybersecurity posture and developing a roadmap for mitigation. He also advises hospitals not to be paralyzed by fear but to take small, manageable steps toward improving their cybersecurity.  Tune in and learn how CloudWave helps hospitals navigate the complex landscape of cybersecurity threats, providing tailored solutions and guidance to mitigate risks effectively! Resources:  Watch the entire interview here. Connect and learn more about Erik Littlejohn on LinkedIn. Learn more about CloudWave on their LinkedIn and website.

Press and Media

We’re in the news for a good reason! Check out the latest innovative strategies and tactics we’re discussing that can help you skyrocket your business.

Outcomes Rocket Recognized as a Premier Agency in Healthcare Marketing

Outcomes Rocket Aims to Elevate B2B Healthcare Marketing to New Heights: In the fast-paced and ever-evolving landscape of healthcare, where collaborative innovation is the currency of success, effective marketing can make all the difference.

Reddit Opportunities for B2B Healthcare Businesses

Saul Marquez, CEO & founder of Outcomes Rocket, explores the implications of Reddit's IPO for B2B marketers, highlighting opportunities to tap into its engaged user base, drive engagement, and craft tailored marketing strategies for business growth.

How to Market More Effectively to Payers and Providers: Strategies for Health Tech Founders and Leaders

Meditech Today Highlights Outcomes Rocket Tips to Successfully Market to Payers and Providers Using the Three Pillars of Digital Marketing: Owned, Earned, & Paid Media.

How to Effectively Leverage The Power of Digital Marketing, PPC, & Email to Dramatically Increase Sales

Authority Magazine interviews Outcomes Rocket CEO along with other In-depth Interviews with Authorities in Business, Pop Culture, Wellness, Social Impact, and Tech. We use interviews to draw out stories that are both empowering and actionable.

Outcomes Rocket on The Power of Podcasts for B2B Growth

Saul Marquez invited to collaborate: Article published on Marketing Technology Insights to help B2B business owners grow their business and scale.

Saul Marquez on the CareTalk Podcast with David E. Williams

Join this interview as the host interviews our CEO on the power of storytelling in healthcare marketing, branding, and business growth.

Our CEO, Saul Marquez answers reporter questions on ways B2B businesses can benefit from Reddit in healthcare post IPO.

Reddit has long styled itself as an underdog, but its recent IPO has thrust the self-proclaimed ‘front page of the internet’ into the spotlight. Will it survive going public?

Building Your Brand with a CEO Podcast

Bob Geller, Host of Done and Doner Hosts Saul Marquez, CEO of Outcomes Rocket on Ways to Explode Your Brand with a CEO Podcast