IN THE NEWS

Press & Media Highlights

Outcomes Rocket press coverage, media mentions, and featured articles across healthcare marketing, AI, and digital strategy.
February 19, 2026

The State of Account-Based Marketing

This piece examines emerging ABM trends and references research and perspective from Outcomes Rocket regarding measurement and strategic alignment in healthcare ABM.
Article
 by 
Steve Armenti
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February 14, 2026

Palantir's Dilemma: The Thin Line Between AI Innovation and Ethical Risk

This article discusses the ethical and innovation tensions surrounding Palantir Technologies and references Outcomes Rocket article "Demand Gen Report 2026 Trends"
Article
 by 
Krein
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February 13, 2026

Strategic Execution Beats Perfection in Marketing

This podcast episode features Saul Marquez discussing why disciplined execution and action-oriented leadership outperform perfectionism in modern marketing organizations.
Podcast
 by 
Beyond 7 Figures
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February 13, 2026

How to Build Product Demand Before Your Business Fails

This podcast outlines practical strategies for building sustainable product demand through positioning, buyer alignment, and execution discipline, and includes insights from Saul Marquez, CEO of Outcomes Rocket, on aligning marketing strategy to measurable revenue outcomes.
Article
 by 
Ewell Smith
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February 10, 2026

How Much Do ABM Platforms Cost? 2026 Pricing Comparison

This article analyzes ABM platform pricing structures and investment considerations and references insights by Outcomes Rocket on ROI evaluation.
Article
 by 
Semir Jahic
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February 9, 2026

Super Bowl Ad ROI: A Strategic Investment for Health Care Brands in 2026

This opinion piece authored by Saul Marquez discusses Super Bowl advertising as a strategic, long-term brand investment for healthcare organizations.
Article
 by 
Saul Marquez
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February 9, 2026

How to find B2B clients using Account Based Marketing?

This article provides guidance on acquiring clients using ABM strategy frameworks and references research by Outcomes Rocket.
Article
 by 
Laurent Vermot-Gauchy
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February 2, 2026

Healthcare marketing must prepare for an AI-driven data explosion

The article features insights on modernizing healthcare marketing infrastructure to handle AI-powered scale, governance, and analytics.
Article
 by 
Saul Marquez
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January 20, 2026

ABM Starts with Buyer Understanding, Not Better Tools According to Outcomes Rocket Report

This podcast highlights findings from an Outcomes Rocket report emphasizing that successful ABM strategies begin with deep buyer insight rather than technology-first approaches.
Podcast
 by 
Colin Hung
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January 16, 2026

Dr ChatGPT: What OpenAI’s foray into health and wellness means for healthcare marketing

Explores how OpenAI’s move into health and wellness signals a shift toward AI-mediated patient engagement and trusted content ecosystems.
Article
 by 
Saul Marquez
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