Press & Media Highlights

This PPC Land article examines how AI-driven search has become a major force reshaping PR budgets and strategy, while exposing a persistent gap between investing in visibility and converting it into measurable revenue, with deep dives into AEO signals, measurement practices, and AI governance. The entire piece is built on Outcomes Rocket's benchmark report "PR's Authority Moment: 2026 Benchmark on AI, Visibility & Revenue," citing its findings that 44.8% of organizations have increased PR spending due to AI search and 72.5% now use PR to build authority signals for AI visibility.

This Fast Company article argues that PR belongs in the go-to-market motion from the start, not as a final amplification step, since modern buyers form opinions long before they speak with sales, and it offers a four-step leadership playbook for integrating PR into positioning, executive visibility, narrative discipline, and measurement. It's authored by Saul Marquez, founder and CEO of Outcomes Rocket, who draws on the agency's research showing that seven in 10 organizations now consider PR important to their GTM efforts.

This Forbes Agency Council article examines why healthtech and medtech companies stall after FDA clearance, arguing that fragmented go-to-market ownership, not weak innovation, is what drains capital across the sector's complex web of providers, payers, regulators, and clinicians. It's authored by Saul Marquez, Founder and CEO of Outcomes Rocket, who draws on the agency's GTM work and its survey of 511 B2B professionals to lay out a disciplined ownership model built on the discover, define, and deliver framework.

This Cercone Brown Company article introduces its "Five PR Lanes" field guide for building AI search visibility in food, health, and wellness brands, arguing that AI platforms reward messaging corroborated across multiple sources rather than one prestige placement, and walking through media relations, thought leadership, creators, owned content, and measurement. In its FAQ on how earned media affects AI search results, it points readers to Outcomes Rocket's AI's Sources of Truth study as a recommended resource.

This Prospeo article cuts through recycled ABM benchmarks to lay out what the 2026 numbers actually show, covering adoption rates, ROI, the measurement gap, budget pressure, and the lag between AI adoption and real results. It draws repeatedly on Outcomes Rocket survey data, citing its findings that ABM programs deliver an average 137% ROI and that 71.2% of organizations now run ABM strategies.

This TechEconomy article reports that more than eight in 10 organizations expect PR to play a larger role in driving sales and business results within two years, with PR increasingly viewed as a strategic, revenue-focused function rather than an awareness tool. The findings come from a global benchmark report released by Outcomes Rocket, which surveyed 858 marketing and communications professionals worldwide and concluded that PR has become a strategic driver of visibility, authority, and business impact.

This Apollo.io article lays out a framework for using AI to target high-value B2B accounts in 2026, covering revenue-weighted prioritization, explainable scoring, personalization guardrails, and common targeting failures. It cites Outcomes Rocket research showing that 78.7% of companies now incorporate AI into ABM for personalization, predictive analytics, and targeting.

Outcomes Rocket CEO Saul Marquez was invited to join the DeviceTalks Boston 2026 live podcast alongside the DeviceTalks editorial team and fellow guests Etienne Nichols of Greenlight Guru and Holly Scott of The Mullings Group. He shared why conferences still matter, making the case that real relationships, built in person, move medtech in ways no screen replaces.

This Yahoo Finance article reports that Outcomes Rocket CEO Saul W. Marquez was recognized as the 2026 Swaay.Health Marketer of the Year, an award presented live at Swaay.Health LIVE in Foxborough, Massachusetts. It spotlights Outcomes Rocket as a healthcare-exclusive media and digital marketing agency that helps organizations build trust and visibility, with Marquez crediting the win to his full team of strategists, researchers, producers, creatives, and PR professionals.

This World News piece syndicates the PR Newswire announcement that Outcomes Rocket CEO Saul W. Marquez was named the 2026 Swaay.Health Marketer of the Year, presented live at Swaay.Health LIVE in Foxborough, Massachusetts. It features Marquez's perspective on how strategic marketing helps healthcare organizations earn attention, credibility, and adoption in an increasingly competitive and trust-driven environment.