Press & Media Highlights

This Sostav article convenes experts from Yandex, GigaChat, and RW+ to debate which team should own Generative Engine Optimization (GEO), making the case that it's a cross-functional process where SEO handles discoverability, product and client teams supply the facts, marketing and PR translate expertise into content, and analytics validates results. It draws throughout on Outcomes Rocket's global survey of 858 marketing and PR professionals, citing findings that 63.5% say generative search has already influenced their PR strategy and 41.1% now track brand mentions in AI search results.

In this podcast episode, Saul Marquez joins host Jakub to break down why healthcare practices stall when they chase tactics before strategy, walking through his approach to growth including the treadmill trap, the owned-earned-paid build order, and why every practice needs an AI strategy before vetting vendors. Marquez, founder and CEO of Outcomes Rocket, centers the conversation on the agency's 3D model of Discover, Define, and Deliver, drawing on lessons from two decades in medical device sales and more than 2,300 interviews with founders, CEOs, and clinicians.

In this episode of Marketer of the Day, Saul Marquez shows growth-stage health tech and med tech companies how to turn complex offerings into clear positioning and measurable revenue, using a smart hospital case study and reframing B2B podcasting as an engine for contacts and contracts rather than vanity downloads. Marquez, founder of Outcomes Rocket and host of more than 2,300 interviews with healthcare founders, CEOs, and clinicians, anchors the conversation in the agency's Discover-Define-Deliver framework and its research on overlooked growth levers, including that only 6.1% of organizations repurpose PR into sales enablement.

This Fast Company article argues that the pressure to prove marketing impact has pushed leaders to overinvest in demand capture at the expense of demand creation, warning that an over-reliance on attribution rewards the final touchpoint while starving the trust and category authority that make conversion possible. It's authored by Saul Marquez, CEO of Outcomes Rocket, who lays out a more mature accountability model that separates short-term performance, mid-term momentum, and long-term market position.

This PPC Land article examines how AI-driven search has become a major force reshaping PR budgets and strategy, while exposing a persistent gap between investing in visibility and converting it into measurable revenue, with deep dives into AEO signals, measurement practices, and AI governance. The entire piece is built on Outcomes Rocket's benchmark report "PR's Authority Moment: 2026 Benchmark on AI, Visibility & Revenue," citing its findings that 44.8% of organizations have increased PR spending due to AI search and 72.5% now use PR to build authority signals for AI visibility.

This Fast Company article argues that PR belongs in the go-to-market motion from the start, not as a final amplification step, since modern buyers form opinions long before they speak with sales, and it offers a four-step leadership playbook for integrating PR into positioning, executive visibility, narrative discipline, and measurement. It's authored by Saul Marquez, founder and CEO of Outcomes Rocket, who draws on the agency's research showing that seven in 10 organizations now consider PR important to their GTM efforts.

This Forbes Agency Council article examines why healthtech and medtech companies stall after FDA clearance, arguing that fragmented go-to-market ownership, not weak innovation, is what drains capital across the sector's complex web of providers, payers, regulators, and clinicians. It's authored by Saul Marquez, Founder and CEO of Outcomes Rocket, who draws on the agency's GTM work and its survey of 511 B2B professionals to lay out a disciplined ownership model built on the discover, define, and deliver framework.

This Cercone Brown Company article introduces its "Five PR Lanes" field guide for building AI search visibility in food, health, and wellness brands, arguing that AI platforms reward messaging corroborated across multiple sources rather than one prestige placement, and walking through media relations, thought leadership, creators, owned content, and measurement. In its FAQ on how earned media affects AI search results, it points readers to Outcomes Rocket's AI's Sources of Truth study as a recommended resource.

This Prospeo article cuts through recycled ABM benchmarks to lay out what the 2026 numbers actually show, covering adoption rates, ROI, the measurement gap, budget pressure, and the lag between AI adoption and real results. It draws repeatedly on Outcomes Rocket survey data, citing its findings that ABM programs deliver an average 137% ROI and that 71.2% of organizations now run ABM strategies.

This Latenode article examines how AI is reshaping digital marketing through personalization, efficiency, and better campaign performance, covering key use cases, implementation challenges around data and privacy, and best practices for combining AI with human input. In its section on automating marketing workflows, it cites Outcomes Rocket as an example, noting the agency achieved a 65% boost in email engagement and a 28% rise in conversion rates through AI-driven content personalization.