Press & Media Highlights

This article lays out six trends defining healthcare marketing in the second half of 2026, from AI Overviews rewriting the top of the funnel and digital spend overtaking linear TV to podcasting going mainstream, all tied together by a measurement reckoning that rewards proof over reach. It's authored by Saul Marquez, founder and CEO of Outcomes Rocket, who draws on the agency's podcast research with Health Podcast Library and its finding that engagement metrics dominate while few marketers track podcasting to leads, sales, or ROI.

This article takes an investor's eye to the booming market for neural network promotion services, warning that agencies sell an easily gamed "visibility percentage" while the number that actually matters, conversions and revenue, stays off the report. It cites the Outcomes Rocket survey of 858 professionals as evidence of the disconnect, noting that 63.5% say generative search has shaped their PR strategy while only 17.1% treat visibility in AI responses as a goal in itself.

This investor-perspective article scrutinizes the fast-growing market for AI search visibility services, arguing that vendors often sell an easily manipulated "visibility percentage" while the metric that matters, actual conversions and revenue, goes unmeasured. Among the sources it draws on is the Outcomes Rocket survey of 858 specialists, citing that 63.5% say generative search has influenced their communications strategy while only 17.1% treat visibility in AI responses as a goal in itself.

This report examines the state of corporate branded podcasting, describing a channel in strong growth mode where skepticism about effectiveness, tied directly to a measurement gap between engagement metrics and business outcomes, remains the biggest barrier to wider adoption. It's the research Outcomes Rocket conducted with Health Podcast Library across 861 marketing and PR professionals, with CEO Saul Marquez noting that "downloads are vanity; contacts and contracts are sanity" and urging teams to measure what moves the business.

This article lays out a practical framework for B2B email deliverability and LinkedIn outreach, walking through SPF, DKIM, and DMARC authentication, sender reputation, list hygiene, and an account-based approach that earns attention before pitching. In its section on account-based outreach, it cites Outcomes Rocket's State of ABM 2025 survey of 771 marketers, noting that ABM programs report an average 137% ROI.

This article reports that podcast marketing adoption keeps rising even as marketers sharpen their focus on measuring business results and ROI, mapping where the channel stands on adoption, measurement maturity, budget allocation, and audience growth. It draws on the survey Outcomes Rocket conducted with Health Podcast Library across 861 marketing and PR professionals, with CEO Saul Marquez urging teams to treat podcasting as one spoke in a broader commercial flywheel rather than a downloads race.

Running under the headline "Study Reveals Gap Between Podcast ROI and Measurement," this Marketing News release highlights the disconnect between the strong returns podcast marketers report and the few who formally track ROI, mapping adoption, publishing consistency, and budget patterns along the way. It presents the Podcasts as a Marketing Powerhouse report from Outcomes Rocket and Health Podcast Library, based on 861 marketing and PR professionals, with founder and CEO Saul Marquez calling on teams to measure pipeline impact rather than downloads.

This Inside Audio Marketing piece finds that podcast adoption keeps climbing while marketers grow more focused on proving business results, charting the channel's progress on measurement maturity, budget balance, and audience growth. It's built on the survey Outcomes Rocket ran with Health Podcast Library across 861 marketing and PR professionals, with CEO Saul Marquez pressing organizations to measure what moves the business rather than downloads.

This Uproas article compiles the essential ABM statistics for 2026, covering adoption rates, market growth, ROI, conversion benchmarks, budget allocation, sales-marketing alignment, and the measurement gaps that still hold many programs back. It lists Outcomes Rocket among its sources, drawing on its data points including the 137% average ABM ROI and that roughly 78.7% of ABM programs now use AI.

This article reports that podcasting has become a common part of the marketing playbook, yet its biggest hurdle remains convincing skeptical marketers that it delivers measurable business results, tracing that doubt to a gap between the engagement metrics teams track and the revenue outcomes they rarely do. It draws on the survey Outcomes Rocket conducted with Health Podcast Library across 861 marketing and PR professionals, with CEO Saul Marquez making the case that podcasting works best as one spoke in a broader commercial flywheel.