Press & Media Highlights

This Forbes Agency Council article argues that PR has become part of the revenue system rather than a late-stage awareness function, since buyers form opinions long before a sales conversation and AI search now rewards the authority that earned media builds. It's authored by Saul Marquez, founder and CEO of Outcomes Rocket, who lays out four shifts the C-suite should make, from bringing PR into strategy earlier to measuring it through a business lens rather than impressions alone.

This interview makes the case for why every serious brand needs a strong video strategy, covering the biggest mistakes brands make, how to get started small, and five steps for building video that produces real business results rather than just views. It features Saul Marquez, founder and CEO of Outcomes Rocket, who draws on the agency's origins as a podcast to explain how one recorded conversation can be repurposed across formats and tied back to pipeline through the CRM.

In this Mission Matters episode, host Adam Torres interviews Saul Marquez about his entrepreneurial journey, from hustling restaurant traffic as a kid and leaving a 17-year corporate career to discovering, across thousands of healthcare conversations, that marketing was a persistent gap for companies of every size. Marquez, founder and CEO of Outcomes Rocket, traces how the company grew from a podcast into a healthcare marketing strategy and full-service execution firm serving medical device and healthcare SaaS companies, now more than 2,300 episodes deep.

This article recommends the seven podcasts every ambulatory surgery center leader should be following in 2026, spanning operational data, reimbursement policy, staffing, growth and M&A strategy, and compliance. Outcomes Rocket earns a spot on the list, described as a broader healthcare business podcast hosted by Saul Marquez whose catalog offers ASC leaders valuable context on how surgery centers fit into the wider healthcare business landscape.

This BIRDY services page promotes its corporate podcast production and management offering, pitching end-to-end support from theme design and in-studio recording to editing and distribution for just two hours of recording a month. It makes the case for why companies are investing in podcasts now, citing 2026 survey data on rising US listenership, corporate adoption, and how often listeners take action on audio advertising.

This Computan article lays out how to build a single system for tracking marketing leads across LinkedIn, podcasts, blog content, and the CRM, walking through UTM discipline, attribution models, and the shift from activity metrics to pipeline and revenue. In its section on podcast measurement, it cites Outcomes Rocket's "Podcasts as a Marketing Powerhouse" 2026 benchmark, noting that 70.8% of marketers track engagement while only 16.8% track formal ROI.

This Produce Your Podcast article argues that download counts no longer capture a B2B podcast's business value, and lays out a menu of KPIs organized across four buckets: awareness, engagement and trust, pipeline and revenue, and internal adoption. It walks through how to track each metric, from guest-to-client conversion and audience retention to sales enablement usage, and how to build a simple quarterly KPI dashboard leadership can actually trust.

This HealthcareNOW Radio on-demand episode of The Shahid Shah Show opens a three-part Caris Life Sciences series, with host Shahid Shah and guest Dr. James Hamrick exploring advancements in molecular profiling and their impact on cancer care.

This Latenode article examines how AI is transforming marketing through personalization, efficiency, and stronger campaign performance, covering key use cases, implementation challenges around data and privacy, and best practices for pairing AI with human judgment. In its section on automating marketing workflows, it cites Outcomes Rocket as an example, noting the agency achieved a 65% increase in email engagement and a 28% rise in conversion rates through AI-driven content personalization.

This article lays out six trends defining healthcare marketing in the second half of 2026, from AI Overviews rewriting the top of the funnel and digital spend overtaking linear TV to podcasting going mainstream, all tied together by a measurement reckoning that rewards proof over reach. It's authored by Saul Marquez, founder and CEO of Outcomes Rocket, who draws on the agency's podcast research with Health Podcast Library and its finding that engagement metrics dominate while few marketers track podcasting to leads, sales, or ROI.