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Press & Media Highlights
Outcomes Rocket press coverage, media mentions, and featured articles across healthcare marketing, AI, and digital strategy.
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Interview & Appearance
Saul Marquez on Simplifying Complexity and Driving Growth at Outcomes Rocket
ValiantCEO's interview series asks business leaders how cutting complexity in products, processes and customer journeys drives growth. Saul Marquez explains how Outcomes Rocket shortened its client intake, refocused its podcasts on revenue and reduced handoffs to keep quality high.
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Saul Marquez on Simplifying Complexity and Driving Growth at Outcomes Rocket
ValiantCEO's interview series asks business leaders how cutting complexity in products, processes and customer journeys drives growth. Saul Marquez explains how Outcomes Rocket shortened its client intake, refocused its podcasts on revenue and reduced handoffs to keep quality high.
From footfall to impact: Rethinking event ROI
The Media Online argues that attendance figures cannot show whether experiential marketing worked, and urges brands to measure audience participation and link it to pipeline. It cites Outcomes Rocket's survey of 841 marketing and sales professionals, including the 68.9% who gave leadership an event ROI figure they were not confident in.
B2B Podcasting Is Growing, but Only 1 in 6 Measures Its Return
adaptive examines why podcasts have become common in B2B marketing while few teams formally measure their return, and suggests practical proxy metrics. It cites the global survey of 861 industry leaders by Outcomes Rocket and Health Podcast Library, including the finding that nearly 20% of companies spend more than 80% of their budget on recording and editing alone.
Conference livestream checklist: what a hybrid event stream needs
VG Creations lays out a planning checklist for conference livestreams, from setting a business goal and crew roles to audio, backup internet and post-event content. It draws on Outcomes Rocket's survey of 841 professionals, which found 58.4% had recorded customer and prospect interviews at a conference but only 24.2% planned them in advance.
Why live events are becoming the prize in B2B media
Raconteur looks at why investors and publishers are betting on specialist B2B events, and why organizers now have to prove their value to sponsors. It cites Outcomes Rocket's survey of 841 professionals, where 68.9% of recent conference attendees said they had reported event returns they did not fully trust, and quotes CEO Saul Marquez.
How Brands Can Reach New Audiences Beyond Traditional Search
Twelve Forbes Agency Council members share the discovery channels brands should watch as audiences move to creators, communities, social platforms and AI tools. Saul Marquez, founder and CEO of Outcomes Rocket, argues that answer engine optimization, PR and paid social must work together, with a clear workflow that turns qualified interactions into sales opportunities.
How PR Is Changing in an AI-First Media Landscape: What Public Relations Services Must Do Differently
The Digital Weekly explains how PR now has to win over both reporters and the AI answer engines that repeat their coverage, and what agencies should change in response. It cites Outcomes Rocket's benchmark of 858 marketing and PR professionals, which found 44.8% of organizations increased PR spending because of AI-driven search.
Nearly 7 in 10 Have Reported ROI They Weren't Confident In: 3 Habits for Building Trusted Performance Reports
A note.com column on why so many professionals report ROI figures they do not trust, with three habits for making performance reports credible. It cites Outcomes Rocket's survey of 841 marketing and sales professionals, including the 68.9% who reported event ROI they were not confident in, and quotes CEO Saul Marquez.
The Thought Leadership Brief
Jason Ball's weekly Thought Leadership Brief on LinkedIn reviews four new B2B marketing studies, covering event ROI, brand differentiation and the trust gap in content. It opens with Outcomes Rocket's event marketing research, which found that roughly 7 in 10 B2B teams have given leadership an event ROI figure they were not confident about.
Outcomes Rocket Survey Flags an Event Reporting Confidence Gap
Makai examines why event ROI reporting has a confidence problem, pointing to unclear pipeline ownership, untracked conference leads and unplanned booth conversations. The piece builds on Outcomes Rocket's survey of 841 professionals, where 68.9% admitted reporting an event ROI figure they were not confident in, and quotes Saul Marquez on running conferences as revenue events.
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