Press & Media Highlights

This Produce Your Podcast article argues that download counts no longer capture a B2B podcast's business value, and lays out a menu of KPIs organized across four buckets: awareness, engagement and trust, pipeline and revenue, and internal adoption. It walks through how to track each metric, from guest-to-client conversion and audience retention to sales enablement usage, and how to build a simple quarterly KPI dashboard leadership can actually trust.

This HealthcareNOW Radio on-demand episode of The Shahid Shah Show opens a three-part Caris Life Sciences series, with host Shahid Shah and guest Dr. James Hamrick exploring advancements in molecular profiling and their impact on cancer care.

This Latenode article examines how AI is transforming marketing through personalization, efficiency, and stronger campaign performance, covering key use cases, implementation challenges around data and privacy, and best practices for pairing AI with human judgment. In its section on automating marketing workflows, it cites Outcomes Rocket as an example, noting the agency achieved a 65% increase in email engagement and a 28% rise in conversion rates through AI-driven content personalization.

This article lays out six trends defining healthcare marketing in the second half of 2026, from AI Overviews rewriting the top of the funnel and digital spend overtaking linear TV to podcasting going mainstream, all tied together by a measurement reckoning that rewards proof over reach. It's authored by Saul Marquez, founder and CEO of Outcomes Rocket, who draws on the agency's podcast research with Health Podcast Library and its finding that engagement metrics dominate while few marketers track podcasting to leads, sales, or ROI.

This report examines the state of corporate branded podcasting, describing a channel in strong growth mode where skepticism about effectiveness, tied directly to a measurement gap between engagement metrics and business outcomes, remains the biggest barrier to wider adoption. It's the research Outcomes Rocket conducted with Health Podcast Library across 861 marketing and PR professionals, with CEO Saul Marquez noting that "downloads are vanity; contacts and contracts are sanity" and urging teams to measure what moves the business.

This article lays out a practical framework for B2B email deliverability and LinkedIn outreach, walking through SPF, DKIM, and DMARC authentication, sender reputation, list hygiene, and an account-based approach that earns attention before pitching. In its section on account-based outreach, it cites Outcomes Rocket's State of ABM 2025 survey of 771 marketers, noting that ABM programs report an average 137% ROI.

This EMARKETER article reports that Comscore is adding episode-level targeting data across major podcast platforms, giving advertisers more precise contextual placement and brand safety that could make podcast inventory as easy to buy as CTV, display, and online video. It notes that doubts about podcast advertising persist, citing the Outcomes Rocket and Health Podcast Library research that 44.9% of marketers use podcasts in some form while concerns about effectiveness remain a top barrier to further adoption.

This article reports that podcast marketing adoption keeps rising even as marketers sharpen their focus on measuring business results and ROI, mapping where the channel stands on adoption, measurement maturity, budget allocation, and audience growth. It draws on the survey Outcomes Rocket conducted with Health Podcast Library across 861 marketing and PR professionals, with CEO Saul Marquez urging teams to treat podcasting as one spoke in a broader commercial flywheel rather than a downloads race.

Running under the headline "Study Reveals Gap Between Podcast ROI and Measurement," this Marketing News release highlights the disconnect between the strong returns podcast marketers report and the few who formally track ROI, mapping adoption, publishing consistency, and budget patterns along the way. It presents the Podcasts as a Marketing Powerhouse report from Outcomes Rocket and Health Podcast Library, based on 861 marketing and PR professionals, with founder and CEO Saul Marquez calling on teams to measure pipeline impact rather than downloads.

This Inside Audio Marketing piece finds that podcast adoption keeps climbing while marketers grow more focused on proving business results, charting the channel's progress on measurement maturity, budget balance, and audience growth. It's built on the survey Outcomes Rocket ran with Health Podcast Library across 861 marketing and PR professionals, with CEO Saul Marquez pressing organizations to measure what moves the business rather than downloads.